Bo Wilkinson joined Albion Financial Group with a strong foundation in business creation, athlete branding, and performance analysis—experience he now brings to the world of financial markets and investment strategy. His nontraditional path, from launching a nationally recognized NIL apparel brand to leading B2B sales efforts in the sports industry, brings a fresh, entrepreneurial mindset to Albion’s trading desk. With a Master of Business Creation from the University of Utah and a background in communication, Bo combines strategic thinking, analytical rigor, and a people-first approach to problem-solving.

As the founder of Crossover Clothing, Bo partnered with student-athletes across multiple sports to help them develop and grow their personal brands. From merchandise design to marketing execution, he guided one-on-one brand strategies while also managing the financial modeling and forecasting that supported long-term business planning.

At Albion, Bo draws on this wide-ranging experience to support investment strategy, portfolio performance, and risk management. The firm’s long-term, fundamentally sound, and ethically grounded investment philosophy strongly aligned with Bo’s own values—making its culture and mission a natural fit.

A Utah native, Bo spends his free time with his wife and daughter. He’s a lifelong basketball fan, and in recent years has developed a growing interest in golf. Outside of work, he enjoys staying active, following sports, and carving out time for the experiences that matter most to his family

Analyst

Education:

Master of Business Creation, University of Utah